Money Supermarket
Industry
Financial Services
What we did
Digital Strategy
Web SEO
MoneySupermarket, a leading price comparison website sought to improve the organic traffic for Broadband Choices, Compare My Mobile, and Sell My Mobile, focusing on link acquisition and content marketing. The primary objectives were to; Increase the visibility and authority (E-A-T) of specific pages, boost organic traffic for all three sub-brands and achieve the results using only offsite strategies.
The Solution
We devised a comprehensive offsite strategy that involved the following tactics:
Keyword Research
The team conducted in-depth keyword research to identify high-value, relevant, and long-tail keywords with significant search volume and low competition. This process ensured that the content marketing and link acquisition efforts were centered around the most effective keywords to drive organic traffic.
Competitor Analysis
We performed a thorough competitor analysis to understand the strengths, weaknesses, and strategies of MoneySupermarket's rivals in the market. This analysis provided valuable insights into the best practices, content gaps, and link building opportunities that could be leveraged to outperform the competition.
Link Acquisition
The team conducted extensive research to identify high-authority websites and industry influencers within the target niche. They then reached out to these sources, securing valuable backlinks that improved the E-A-T of Broadband Choices, Compare My Mobile, and Sell My Mobile.
Content Marketing
The team conducted extensive research to identify high-authority websites and industry influencers within the target niche. They then reached out to these sources, securing valuable backlinks that improved the E-A-T of Broadband Choices, Compare My Mobile, and Sell My Mobile. This content was then distributed through guest blogging, social media, and press releases to enhance the brands' online visibility and authority.
Analytics and Reporting
The team closely monitored the progress of the offsite strategies, using advanced analytics tools to track performance metrics, such as organic traffic, backlink profile, and keyword rankings. This data-driven approach allowed for ongoing optimization and fine-tuning of the strategy to maximize the results.
The Results
As the only active team working on the offsite strategies implemented, we yielded impressive results for MoneySupermarket's sub-brands:
Broadband Choices experienced a
250% increase in organic traffic
Compare My Mobile saw a remarkable
1,250% increase in organic traffic
Sell My Mobile enjoyed a
900% increase in organic traffic
