CMC Markets
Industry
Financial Services
What we did
Digital Strategy
Web SEO
CMC Markets, a prominent financial service provider operating across multiple international markets, sought our expertise to improve their organic search performance and online visibility. The primary objective was to devise a global SEO strategy that would cater to different languages, cultures, and market dynamics while maintaining a consistent brand image.
The Challenges
The main challenges we faced were:
Language Complexities
Developing a global SEO strategy that addressed the unique requirements of different languages and markets.
Migration
Ensuring a seamless website migration process while preserving and enhancing SEO performance.
differentiation
Creating innovative and engaging content marketing initiatives that would set CMC Markets apart from competitors.
The Solution
Our team crafted a robust, data-driven SEO strategy encompassing link acquisition, content marketing, website migration, and multilingual optimization. Our innovative tactics included:
Link Acquisition
We executed a global link acquisition campaign targeting seven languages: English, German, French, Spanish, Finnish, and Portuguese, securing high-quality backlinks from authoritative websites across various regions.
Content Marketing
We created Amazon Echo and Google Home apps to deliver valuable market insights and financial updates, and used natural language processing to create and optimize data-driven, engaging content tailored to each target market.
Website Migration
Our team provided technical assistance during CMC Markets' website migration, ensuring a seamless transition and minimizing potential traffic loss.
Multilingual Optimisation
We optimised CMC Markets' website for different languages and regions, conducting thorough keyword research and competitor analysis to ensure that their content effectively resonated with the target audience in each market.
The Results
Our comprehensive and innovative global SEO strategy yielded exceptional results for CMC Markets, demonstrating the potential of a well-executed, data-driven, and innovative global SEO campaign:
CMC Markets experienced a
2,000% increase in organic traffic
