Having celebrated 230 years since the Company was founded in 1792, WHSmith now have over 1,700 stores across more than 30 countries around the world, with Support Centres in the UK, Las Vegas and Sydney. They also have an ambitious growth strategy for the Group and the opportunities ahead are considered substantial as they expand their global reach and open in more travel hubs. 

As part of bringing their future strategy into reality, WHSmith commissioned the redesign of the WHSmith careers website, an essential channel for continuing to attract the right talent needed to keep the business moving forward into the future.

A journey of discovery

At the heart of the new website was a flexible design system that could seamlessly work across the multiple brands owned by the WHSmith Group. Achieving an overall user experience that felt unified, but gave each brand space to live in it's unique style, without dominance given to any one brand.

This was key in opening users to engage and explore the full breadth of opportunities available within the diverse family of brands owned by WHSmith and the many locations the roles covered.

Another effective change was bolstering job detail pages with broader content, shifting them to become mini landing pages in their own right. As an answer to the reality that many users navigate directly to the job role pages from external websites, missing out on the wider brand narrative.

The final design was constructed with highly adaptable modules, giving the WHSmith team the ability to easily develop additional pages by utilising a bank of flexible design blocks.

Credits: Chatter Communications